Meet our neighbors in Downtown Santa Monica
In The News
Press
-
One of Santa Monica's biggest landlords makes a case for the city's rebound
In Los Angeles County, the beachfront city of Santa Monica has been working to regain its reputation as one of the nation’s top real estate hubs following the pandemic, a period of rising vacancies, declining tourism and public safety concerns that hobbled its once-booming retail core. “The fundamentals were never broken,” Daniel Negari told CoStar News. “Santa Monica still has the coastline, the weather, the demographics, the tourism, the walkability, and one of the most iconic downtown districts in America.”
-
Santa Monica Council Unanimously Approves Sweeping Zoning Overhaul to Boost Business
The City Council has approved a comprehensive package of zoning amendments designed to streamline permitting for businesses and try to encourage new investment. "Santa Monica is open for business, period," Mayor Caroline Torosis said. "We are trying to remove every single artificial barrier that we can."
-
Former REI outlet sells in revitalization sign for this Los Angeles tourist hub
A tech entrepreneur who wants to bring the beachfront city of Santa Monica near Los Angeles back to its pre-pandemic glory has bought more traditional storefront property, betting that offering entertaining experiences will lure more customers than standard retail.
-
New Museum of Illusions opens in Santa Monica with 80 mind-bending exhibits
A new attraction on the Third Street Promenade is turning heads — and perspectives — as the Museum of Illusions officially opens its doors in Santa Monica.
-
XYZ RENT Honored at Santa Monica Conservancy 2025 Preservation Awards
Every year, the Santa Monica Conservancy releases a survey to local community members requesting nominations for people and projects that steward history, champion sustainability, and celebrate craftsmanship. At this event, we recognize the role of historic places and local cultural narratives in shaping Santa Monica’s future. The project rehabilitated a substantially deteriorated property comprising a corner stucco building and three cottages, which
are designated contributors to the Fourth Street Corner
Historic District.
-
Daniel Negari’s next move: Rent.xyz and the rebirth of Santa Monica
Domain investor and entrepreneur, Daniel Negari isn’t just reshaping the internet’s skyline through the .XYZ Registry; he’s doing the same for the streets of Southern California. The founder and CEO of .xyz and other TLDs has long viewed both domains and real estate as parallel frontiers: limited, location-driven, and full of untapped potential for those who see beyond the surface.
XYZ RENT is Award Winning
XYZ RENT Honored at the 2025 Preservation Awards
The project rehabilitated a substantially deteriorated property comprising a corner stucco building and three cottages, which are designated contributors to the Fourth Street Corner Historic District. Each of the four small buildings required a full scope of rehabilitation and renovation.
The exterior cladding was deteriorating due to prior long-term deferred maintenance. The front entry steps to the cottages were unsafe. Nothing remained salvageable of the interiors. There was no wall insulation in the bungalows, and in some places, there was no finish material, only the back side of the exterior cladding.
Siding and shingle claddings were repaired or replaced where beyond repair. Wood windows were refurbished, and rotted windows were replaced with matching thin mullion sash. The project included new roofing and refurbished exterior finishes.
4th Street Bungalows
2528 4th St, & 317, 319, and 321 Ocean Park Blvd
Neighborhoods
The Epicenter of Southern California
Los Angeles is urban living at its best, offering a depth and dimension to appeal to every lifestyle. Whether you’re a surfer seeking waves, a hiker seeking a remote trail or want to hit it big in Hollywood, the beaches, mountains and industry found here is unlike anywhere else in the world. There is also no better place in the world to study, with two top world-renowned universities--UCLA and USC. Oh yeah, did we mention the weather?
Surf and Sand at Silicon Beach
Santa Monica is famed for its laid back beachside vibe. It is this vibe that has drawn an influx of recent technology start-ups and established firms to relocate here. The City is where the Santa Monica Mountains meet the Pacific Ocean. Together with this amazing landscape, the City of Santa Monica offers amazing shopping at venues such as The Third Street Promenade or Santa Monica Place, some of the best restaurants in the world and attractions such as Pacific Park at the famous Santa Monica Pier. Even more, Santa Monica is easily accessible from Downtown Los Angeles via the Expo Blue Line train.
Life of Luxury
Beverly Hills is renowned for its reputation as an enclave for the rich and famous. Offering some of the most opulent homes and shopping in the world--think Rodeo Drive--Beverly Hills is at the apex of luxury living. The City of Beverly Hills also is known for it world-class dining and lounging options, whether at the Polo Lounge at the world-class Beverly Hills Hotel or the restaurants of the Golden Triangle. Tucked in the hills between West Hollywood and West Los Angeles, Beverly Hills is easily accessible from both Downtown Los Angeles and the westside beach communities.
Bohemian Spirit
Venice is a buzzing beach town with upscale commercial and residential properties. The free-spirited boardwalk is home to many shops, street performances, and art.
Residents love being close to the Skate Park, Muscle Beach, and many unique restaurants, boutiques, and coffee shops.
Discover Downtown
Downtown San Diego blends urban energy with coastal charm, featuring landmarks like Horton Plaza, a historic shopping center turned mixed-use space. The area offers vibrant dining, nightlife, and cultural attractions, including the Gaslamp Quarter and waterfront views, making it a dynamic hub for locals and visitors alike.
The City of Lights
Las Vegas boasts a variety of office spaces, from modern coworking hubs to expansive corporate offices. With affordable leasing options, a dynamic business environment, and proximity to key industries, the city is an attractive choice for entrepreneurs and companies seeking growth opportunities in a vibrant, cost-effective location.
